“I wanted to send a note of thanks for your efforts in rolling out both programs. We at American Express are excited to work with you to make such an impact on our environmental footprint. Not only do we champion a great cause, but we are educating our colleagues as well. The work your teams have done to support us has been special.”




, American Express

“Consumer demand for environmentally friendly initiatives continues to see compounded growth year over year, Emerald’s eco-friendly and cost effective solutions in the packaging category, with recycled and compostable substances, provide UncommonGoods with a greener, healthier, plastic-free packaging solution.”



Shao Li

Director of Operations, UncommonGoods

“These are really functional products – some are even better than what we used before. We aren’t sacrificing quality because they’re green and sustainable. I haven’t heard a complaint from any of my staff – I’d hear if there was a problem. The Alliance is very helpful in pointing me in the right direction and suggesting products that have a similar, if not better, cleaning capability.”



Gene Hartway

Custodial Foreman, Princeton Day School

“Paradigm Group/Emerald Brand provides our Syosset office with new ways to work greener and be more environmentally responsible. By using Emerald Brand’s eco-friendly products in our facility and break rooms, our needs are met and we help create a greener community. Emerald Brand products have exceeded our expectations with regard to quality, cost effectiveness and service. Ralph Bianculli Jr., LEED GA, Vice President Paradigm Group/Emerald Brand is invaluable, enthusiastic and has made the transition to using these products seamless.”



, Southern Wine and Spirits

“Being environmentally responsible is a core value for The Garden City Hotel. It was at the forefront of decisions we made when renovating the building and weighs heaviliy in how we run our business. It’s a priority when choosing guest supplies, food and beverage procurement and all facility assets. Our corporate customers appreciate this about The Garden City Hotel and our strategic partners know we expect the same from them.”



J. Grady Colin

, The Garden City Hotel

“We believe Emerald Brand’s turnkey sustainability solution will help our clients achieve their sustainability goals while also measuring and communicating their carbon footprint reduction to their stakeholders.”


Office Supplies

Jose Mantiel

President , Proftech Office Supplies

“I fully recommend Emerald products. They are environmentally and cost effective. Emerald products are high quality products. We are a very satisfied Emerald user.”



Martin Sillen

Vice President Facilites & Procurement, Ogilvy CommonHealth

“The Emerald Brand has allowed our customers to achieve their green initiatives within their break-room/facilities without exceeding their budget.

The Emerald Brand delivers excellent quality, competitive price points and allows our company to turn our inventory more efficiently through bundling 5 different product categories through one brand.


Office Supplies

Barry Ginsberg

VP Buisness Development , HiTouch Business Services

“The Emerald Brand has helped our office coffee service group achieve significant and sustained growth year over year. The brand helps us differentiate ourselves with a sustainable solution that our customers can measure, while also achieving price points 10-15% below other national brands.”

John Murn

President , The Awnser Group

“I have had the pleasure of working with Paradigm over the past year while converting our hotel to our “Green Program.” They are very knowledgeable and passionate about their company’s vision; to create cost neutral and “cost saving Green alternatives which a rare find in janitorial and paper goods. They have shown the utmost professionalism with high integrity and I look forward to continuing to do business with the Paradigm group.”

Top qualities: Great Results, Personable, High Integrity



Marc Soblick

Vice President, Best Western Group/WNW Hospitality

“Emerald Brand’s cookie-cutter micro-market program is the best solution in the industry. It encompasses a uniform brand, a complete sustainable menu of environmental products, as well as customized barcoded cups, sleeves and dispensing systems.  This program allows our client’s to accomplish their environmental initiatives while still maintaining high efficiencies and cleanliness throughout the market space. I would highly recommend utilizing Emerald Brand’s micro-market solution.”


Food & Beverage

Massimo Felici

President , Gourmet to Go Markets

“We had been searching for a sustainable product line that encompasses what our company represents, as well as what our customers have been asking for. Emerald possesses all of that and more, We are proud to sell our customers environmentally friendly products that also have health benefits for them.”

Christina DeCicco

Owner , DecCicco Family Market

“During 2012 the Bronx Print Center saved more than 175 trees with the introduction of bio-based towel & tissue products in their restrooms. That’s a small forest. And they did that without increasing the cost of their restroom products spend.

In partnership with The Paradigm Group, these Emerald products allowed the plant to purchase green products for about the same amount of what they were paying for non-green alternatives. The towels and tissues, which are USDA Certified Bio-based products, are less expensive than their traditional counterparts because they’re made from sugar cane pulp which is a cost effective alternative to traditional materials.



Ken Chiarella

VP of Operations , Dow Jones

“We take pride in the reputation and integrity of our organization. We do not take our customer’s environmental concerns lightly, and Emerald has helped us provide a complete line of Tree-Free and bio-plastic alternatives whose environmental and health benefits create a paradigm shift in the disposables industry.”



Brian Bruno

President , Servomation

“…we could not have found a more strategic source for our eco-friendly offering.”


Service Provider

David Henchel

CEO , Corporate Coffee Systems

“By providing Emerald’s line of Tree-Free™, compostable, and BPA free products, along with their measurement and marketing tools, we are helping our customers meet their goals to reduce their environmental impact.”

David Carroll

VP of Operations , Southern Refreshment

“We are excited to launch this program and officially commit to sustainability as part of our larger mission of health and well-being.We exist to serve our community, and it is our duty to provide our patients, visitors and employees with safe, health-conscious products. We highly value our developing partnership with Emerald Brand and HiTouch Business Services and look forward to the contribution we will make to our community together.”


Health Care

Liza Kind

Chief of Staff, Englewood Hospital

“We are very excited to finally offer Emerald Brand supplies on our website,” says Ellison. “It’s our mission to encourage environmentally-conscious purchasing, and we’re proud to work directly with a manufacturer who feels the same way.”     



Tony Ellison

Founder and CEO , Shoplet

“It hasnt always been easy to go green. As a hotelier I was able to conceptualize green products that should be available to me. Finding those however, especially reasonably priced quality options, was very difficult. I am very pleased to have found Emerald Brand, who has made my job of going green exponentially easier. The quality of the product line is comparable to or better than the leading non-green manufactures I used in the past. The customer service has been fabulous. And best of all going green has actually resulted in a lower cost.

There are varying levels of green, such as using 50% or 100% recycled paper products. I am pleased that the level achieved by using Emerald Brand is the highest possible, as their products go far above the normal standards since they are not simply recycled but over 70% tree-free.

In fact, it is now easy to go green. I have not had to sacrifice quality, service or cost for my business, my customers or the environment, and Im very pleased to have Emerald Brand as my partner in doing so.”



Susan Cawley

General Manager , Concord Suites