National Intern Day

National Intern Day is a dedicated day for employers to recognize, empower and celebrate the hardworking interns across the nation. According to the National Association of Colleges and Employers (NACE), there are over 1.5 million hardworking interns in the U.S. to date. Interns are typically college students who are trying to gain skill sets for their desired career paths. This group of individuals is the most educated generation in history.

Interns are priceless assets, they bring new and innovative ideas to the table. Considering the fact that the majority of interns are students, companies need to understand students are educated on the most recent trends in their fields of study. Businesses utilizing interns as an asset understand education is a fundamental necessity in the work field.

Emerald Brand is proud to take part in National Intern Day to celebrate our ambitious, creative and motivated students currently interning at our headquarters. We are honored to provide our interns with the resources, encouragement, and appreciation they need to reach their fullest potential. Education has always been the biggest asset in our sustainability movement, and we are excited to share this value with generations to come.

 

This summer, our interns learned several valuable lessons from the experiences that they’ve had at Emerald. Some of these lessons are shown below:

  1. Education can ignite a cultural revolution.

Education has been Emerald’s core value since the company was founded in 1997 and is one of the most important tools that can be used to effect cultural change. By educating the general public, we have the power to enact the changes necessary to start a sustainability movement. The fundamental component of any and all cultural movements in history began with the education of a universal concept that everyone can understand and take part in. This encourages people to learn more about sustainable practices, and demand legislative changes that will lead to a more sustainable future.

  1. “In marketing, perception is reality.”

At times marketing can be deceptive, it often shows you only a small part. We need focus on the big picture, to draw our own conclusions instead of allowing a company to draw them for you. For example, straw bans around the world have forced a popularized coffeehouse chain to develop new lid innovations that enable consumers to drink their beverages without a straw. Although their new lids do not require a straw, they use more plastic than their traditional lids and straws combined. These new lids are marketed as a positive environmental alternative, however, in reality, they create much more waste than traditional lids.

  1. In order to make a difference, you have to look at the big picture not just one part.

Emerald Brand is not just a sustainable product and material provider, it is also a vital environmental resource. To truly make an impact on the environment, we can’t just sell a specific product, we have to sell the entire sustainable program. Small changes will add up to make a big difference.

  1. “No problems, no business.”

Any successful business has had to overcome several obstacles to get to where they are today. Emerald Brand is no exception. In order to advance, a company must continue to grow and evolve through innovation. Although these innovations can sometimes be risky and lead to setbacks, the most powerful companies are the ones that can learn to grow from these difficulties.

  1. Any feedback is good feedback.

Listening and learning to the ideas or opinions of others is an instrumental step in product development. There is always room for something to be improved upon and it is important to take the views of others into consideration. Be humble, ask questions, listen, and learn when other people take the time to give feedback from their perspective.

 

Thank you to our wonderful interns for all of your hard work and dedication!