Do Millennials Fear Climate Change?
The short answer is “Yes.” When it comes to the topic of climate change, a lot of pressure is now placed on Millennials. Environmental issues have earned mainstream attention while they were growing up, and their future is less certain than that of previous generations.
A recent study by the Shelton Grp asked thousands of Millennials how they’re taking action on environmental issues. Their answers were mixed. While Millennials are reportedly less inclined to take small actions to recycle, or stop using plastic water bottles, they are more likely to support companies that have strong environmental values.
As one of the first generations to have the dangers of climate change engraved in their minds from a young age, Millennials strongly believe that climate change is real and needs to be dealt with. The Shelton Grp’s study said that 82 percent are concerned about how it will impact their children’s lives, but many still feel helpless. Due to the danger our planet is facing, Millennials are doubting their ability to make a difference. They’re worried about the future and are looking to work for companies to help them reach their environmental goals faster.
When searching for jobs, Millennials want to be engaged and feel good about the company where they spend 40+ hours a week.
According to a recent study done by The Society for Human Resource Management, 94 percent of Millennials want to use their skills to benefit a cause, and 57 percent wish that there were more company-wide service days. They have made it clear that social impact is not only a want, but a need in their potential employers.
In order to grab and hold their attention, you need to make an emotional connection, and inspire them to act. Millennials feel the responsibility to be the generation who makes the drastic change to save our planet, but the pressure is too great to carry alone. It is important for businesses to maintain a healthy Corporate Social Responsibility and listen to their employee’s wants and desires to keep our environment safe and on the mend.
By taking measures to incorporate sustainability into your business model, you will attract the right caliber of young professionals, who are motivated to work hard to make a positive impact. Millennials are the generation of the future. Their opinion matters, and with their support and involvement, we can make a big difference; not only for our future, but for theirs.